W. Robert Beer
Founding Partner Bob Beer has more than 30 years experience in business-to-business marketing, product and market development, and strategic planning. Mr. Beer has been a consultant to multinational and domestic wood-products and paper companies. His industry experience and service as the director of the SmartWood forest certification program enable Mr. Beer to provide a fresh and unique perspective to businesses needing insight, information or services in dealing with environmental strategies, policies and practices.

Mr. Beer has cross-border experience serving companies in Latin America, North America, Western Europe, and the Asia-Pacific region. He holds an MBA from Darden School at the University of Virginia, and a BA from the University of Maryland. Mr. Beer also has been a Visiting Professor of Management at universities in Louisiana and South Africa.

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Peter W. Nowack
Founding Partner Peter Nowack is a versatile writer and strategist with more than 25 years experience in marketing communications, advertising, and public relations. Mr. Nowack has focused for more than 15 years on the business-to-business marketing needs of resource-dependent companies and organizations, including those in the forest products and energy sectors. Over the years, he has been particularly effective in corporate and product positioning, as well as in differentiating his clients' products in crowded and commodity markets.

Mr. Nowack has served as Director of Marketing for the Certified Forest Products Council and has lectured on marketing and communication before trade audiences in Europe and South America. He has been the recipient of national, international, and regional awards for marketing communication.

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